AnalysisBoxoffy Intelligence
Boxoffy · Box Office Intelligence · Updated March 2026
Three generations of Nadiadwalas in Hindi cinema. 2025 was NGE's most painful year on record — Sikandar (Salman Khan, Eid 2025) grossed only ₹103 Cr India, a near-total write-off for a ₹200+ Cr budget film. Baaghi 4 (Tiger Shroff, Sep 2025) also flopped. Only Housefull 5 (June 2025) performed — crossing ₹160 Cr India on the franchise's loyal audience. Combined losses across three major 2025 releases reached approximately ₹311 Cr. The studio is in reset mode for 2026 with Welcome to the Jungle (Jun 26) — a 30-actor ensemble comedy representing a safer bet than star-vehicle gambles.
Boxoffy Note
The Amazon Prime Video exclusive deal means every NGE theatrical film goes to Amazon post-theatrical. 2025 was an inflection point — three releases, two disasters, one moderate success. Sikandar proved Salman's star power is no longer a guarantee. NGE's 2026 reset with Welcome to the Jungle (ensemble comedy) suggests a pivot away from single-star-vehicle gambles.
ProfileStudio Profile
Founded
1992
Founder
Sajid Nadiadwala
Current Head
Sajid Nadiadwala
Headquarters
Mumbai
Languages
Hindi
Tier
MAJOR
OTT Partner
Amazon Prime Video
FilmographyKey Films
Kick
Baaghi series
Housefull series
2 States
Chhichhore
Heropanti
Highway
Judwaa 2
Active IPFranchises & Cinematic Universes
Baaghi
Housefull
Heropanti
Kick
Chhichhore
Pipeline2026 Slate & Upcoming
Sikandar — RELEASED Eid 2025 · Salman Khan + Dir. AR Murugadoss · DISASTER — ₹103 Cr India nett · One of the worst underperformances for a Salman Eid release
Housefull 5 — RELEASED June 2025 · Akshay Kumar ensemble · ₹160 Cr India · Only 2025 NGE success · First Housefull film to reach ₹300 Cr WW
Baaghi 4 — RELEASED Sep 2025 · Tiger Shroff · FLOP · First A-certificate NGE film · Combined 2025 NGE losses: ~₹311 Cr
Welcome to the Jungle — Jun 26, 2026 · Akshay Kumar, Suniel Shetty, Jackie Shroff, Raveena Tandon + 30-actor ensemble · Dir. Ahmed Khan · AA Nadiadwala + Star Studio18 + Base Industries Group · NGE-adjacent production
Kick 2 — TBA · Sajid Nadiadwala directing, Salman Khan starring · No confirmed date as of Mar 2026
FinanceEstimated Market Valuation
₹3,000–5,000 Cr
ESTIMATED
Estimated · 75-year legacy, franchise library (Baaghi ×4, Housefull ×4), Amazon exclusive OTT deal
Corporate StructurePrivate Limited Company
ListedNo — private
Revenue ReferenceNot disclosed. Amazon deal provides recurring post-theatrical income
CorporateOwnership & Corporate Structure
Sajid Nadiadwala
Founder & Chairman
Third generation — grandson of AK Nadiadwala
Controlling majority
Warda Nadiadwala
Co-Producer
Wife of Sajid Nadiadwala
Family stake
Subhan Nadiadwala
Incoming (acting debut planned)
Son — fourth generation entering the business
Family stake