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Dinesh Vijan · 11/11 Streak · Horror Comedy Universe

Maddock Films

Founded 2009 · Mumbai · Dinesh Vijan · OTT: Amazon Prime Video (output deal)
Founded
2009
Dinesh Vijan (former Eros)
Streak
11/11
Consecutive profitable films 2020-26
Stree 2
₹875 Cr WW
2024 · Biggest Hindi original of decade
Chhaava
₹900 Cr WW
2025 · Vicky Kaushal · Mughal epic
Next
Thama · Oct 2026
Ayushmann + Rashmika · MHCU
Cumulative
~₹2,700 Cr
MHCU + Chhaava + Hindi Medium catalog

Analysis Boxoffy Intelligence

Boxoffy · Box Office Intelligence · Updated May 2, 2026

Maddock Films is India's most consistent hit-making studio with an unprecedented 11 consecutive profitable films from 2020-2026. The Maddock Horror Comedy Universe (MHCU) — Stree, Bhediya, Munjya, Stree 2 — is the only commercially successful cinematic universe in Hindi cinema. Stree 2 closed at ₹875 Cr WW (2024) and Chhaava at ₹900 Cr WW (2025). Dinesh Vijan's playbook: tight scripts, mid-budgets (₹40-80 Cr), proven director-actor pairings, and the discipline to never overspend. Thama (Ayushmann + Rashmika, Oct 2026) is the next MHCU entry. Naagin (Shraddha Kapoor, Q1 2027, with Dharma) is the universe's first female-led tentpole. Maddock has effectively defined the Hindi mid-budget hit playbook for the post-pandemic era.

Boxoffy Note
11 consecutive hits in any global film market is extraordinary. Maddock's discipline on budget control (most films stay under ₹80 Cr) is what other studios cannot replicate. The MHCU is now a 4-film universe with combined gross over ₹1,500 Cr.

Profile Studio Profile

Founded
2009
Founder
Dinesh Vijan
Current Head
Dinesh Vijan
Headquarters
Mumbai
Languages
Hindi (primary)
Tier
PREMIUM
OTT Partner
Amazon Prime Video (output deal)

Filmography Key Films

Stree 2 Chhaava Stree Munjya Bhediya

Pipeline 2026 Slate & Upcoming

Finance Estimated Market Valuation

Estimated Enterprise Value
₹1,500–2,000 Cr
ESTIMATED
MHCU IP value (multi-film universe) + Chhaava IP + Hindi Medium catalog + Amazon output deal

Corporate Structure Listing & Revenue

ListedNo — privately held by Dinesh Vijan
Revenue ReferenceEstimated ₹400-700 Cr annual revenue from theatrical + OTT + IP

Corporate Ownership & Structure

Person
Role
Notes
Stake
Dinesh Vijan
Founder & MD
Former Eros executive · Founded Maddock 2009
Majority
Amar Kaushik
Director (creative partner)
Stree, Bhediya, Stree 2 director · MHCU architect
Creative stake
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