Dil Raju is the only major Telugu producer who also sits on the PVR INOX board, creating a producer-distributor-exhibitor triangle that gives him leverage no competitor has. Controlling Hindi distribution rights for Pushpa and its sequels made him one of the biggest beneficiaries of Telugu cinema's North India expansion. The Hindi theatrical run of Pushpa 2 — which he managed — was historically unprecedented for a Telugu film in UP and Bihar.