Arka Media Works created the Baahubali phenomenon — still the benchmark for Indian epics 9 years later. Baahubali 2: The Conclusion (₹1,788 Cr WW, 2017) was the highest-grossing Indian film for 7 years until Pushpa 2 crossed it in 2024 and D2 crossed it on May 2, 2026. Arka created the pan-India release template every South film since has followed — simultaneous Hindi/Tamil/Telugu/Malayalam release, marketing in all 4 languages, single mass tentpole approach. The franchise totals ₹2,438 Cr WW. Multiple Baahubali continuations are in active development including animated series and prequels. Arka operates fewer films per year than Mythri but at higher per-film budgets and ambition.